Passion.
- Global Innovative Manufacturing
Practice.
- Advisory
- Corporate Communications
- Internal Communications
- Sustainability
Scope: Global
The Opportunity
Two multinational leaders in the global industrial manufacturing sector announced a transformative merger, creating a new organization with worldwide scale and a significantly expanded portfolio. With operations across multiple regions and a large, diverse employee base, the newly combined company needed to communicate clearly and confidently from day one.
The merger introduced complexity across leadership alignment, employee engagement, investor messaging, and external visibility. Legacy communications from both organizations required rapid integration and reframing to support a new corporate vision, long-term aspiration, and sustainability agenda—while maintaining continuity and trust during a period of change.
The company engaged us to provide strategic communications support during the announcement and early integration phase.
The Solution
Approach:
Leveraging our deep experience in M&A communications across highly regulated and global industries—including food, pharmaceutical, and biotech—we worked as an extension of the company’s corporate affairs team to design and execute a comprehensive communications program under tight timelines.
Our approach balanced immediate day‑one readiness with longer‑term narrative development, ensuring consistency across internal, external, and sustainability communications.
Leadership & Corporate Communications
- Developed the Day 1 CEO speech, clearly articulating the purpose, vision, and ambition of the newly formed company.
- Created a unified corporate narrative explaining the strategic rationale for the merger and its value to stakeholders.
- Reframed legacy messaging to reflect the scale, capabilities, and direction of the combined organization.
Employee & Internal Communications
- Produced an executive communications toolkit to help leaders introduce the new company to their teams with confidence and consistency.
- Developed internal messaging frameworks, FAQs, and leadership talking points tailored to a global workforce.
- Designed town hall agendas and discussion guides to support transparent, two‑way engagement during the transition.
External & Media Communications
- Ensured alignment between media messaging, corporate positioning, and internal communications.
Sustainability & Future Positioning
- Updated and unified the sustainability narrative to reflect the scope and ambitions of the new organization.
- Articulated a forward‑looking sustainability framework, highlighting new initiatives and shared commitments.
- Embedded sustainability into the company’s broader vision and long‑term aspiration narrative.
Impact:
In a compressed timeframe, we helped the company move from two established legacy identities to a cohesive, future-focused corporate voice.
Our work enabled leadership to:
- Communicate clearly and decisively at a critical inflection point.
- Align employees globally around a shared vision and strategic direction.
- Establish a strong communications foundation to support ongoing integration.
Our experience navigating complex M&A environments enabled us to anticipate challenges and deliver practical tools that leaders could deploy immediately.
Ongoing Partnership:
Following the merger announcement, we continue to support the organization as an extension of its corporate affairs team, stepping in as needed to advance leadership communications, internal engagement, press materials, sustainability messaging, and corporate positioning.
This flexible partnership allows the company to maintain momentum while managing the evolving communications needs of a large‑scale global integration.